Head of Paid Media & Campaigns

Marketing, Recruitment & Admissions

Aston University is a globally recognised institution making huge waves in the sector. We are the University of the Year for Student Success, we have risen to no 21 in the Guardian University Guide and our graduates have some of the highest salaries in the UK.

We are looking for a commercially-focused individual to lead our global paid media strategy and our domestic student marketing activity, to meet our ambitious student recruitment targets.  Reporting directly to the Deputy Director (Student Marketing & Recruitment), you will lead a small team and will work collaboratively with the Head of Omni-channel & International to deliver highly effective campaigns which drive lead generation and enrolment. You will be the department lead on measurement of ROI and campaign optimisation and will work with others on delivering a sector-leading customer journey.

Higher Education experience is not essential but working in a fast paced environment and within or on behalf of a complex organisation will be familiar to you. You will have excellent digital and analytical skills and be a confident communicator, able to collaborate well with others.

Reports to the Deputy Director (Marketing & Student Recruitment)

Satisfactory DBS check required.

What we offer:

• Aston University is a vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train.
• Hybrid working is possible for this role, which means working both on campus and from home depending on the activity. Further information on hybrid working can be found here.
• Excellent training and development opportunities.
• A generous annual leave scheme with 30 days bookable leave and a further 13 days of bank holiday and University closure days.
• Everyday discounts to a number of activities and retailers.
• Great family-friendly policies.
• On-site gym and pool with discounted staff membership available.
• Further information on our Benefits and Rewards can be found here.

Further details:
Job Details
University Information

Anonymous shortlisting will be carried out for this role as part of Aston University’s commitment to equality and diversity and ensuring a fair and consistent approach to recruitment. Personal details that are included on application forms, including the candidate’s name and address will not be disclosed to the shortlisting panel. CVs will not be considered as part of the shortlisting process.

Aston University is an equal opportunities employer and welcomes applications from all sections of the community.  It promotes equality and diversity in all aspects of its work. We strive to have robust inclusivity strategies in place, including race and sexual orientation, to encourage colleagues to have the confidence and freedom to be themselves in the workplace. For more information, visit: https://www2.aston.ac.uk/about/inclusive-aston

We recognise the value of flexible working.  Please contact the recruiting manager to discuss what flexible working options are available for particular roles.

If you require the job details document or an application form in an alternative format please contact the recruitment team at recruitment@aston.ac.uk