Deputy Director (Mktg & Rec) - Internal only

Deputy Director, Marketing and Recruitment, Grade 10

The post holder is responsible for all international and domestic student marketing across our omni-channel portfolio, leading campaigns and activities including lead generation, enquirer and applicant conversion plans, CRM, widening access and participation, market research and portfolio development. You will devise and deliver highly effective marketing strategies to realise our ambitious growth targets. Working with our Deputy Director (Content) to ensure our website meets the needs of our student recruitment audiences, and that our content and campaigns build our brand to deliver applications and enrolments. You will help lead the wider department to ensure all our recruitment, brand and reputation targets are met, and colleagues are working seamlessly together to provide a sector-leading marketing, communications and admissions service. You will provide inspirational leadership, develop a culture of continuous improvement, manage staff and financial resources efficiently and effectively to deliver maximum ROI and meet the Aston 2030 targets.